While recent polling shows most Americans are feeling good about the national economy and their own personal finances, that does not mean people don’t have real concerns. This project shows that Americans are less concerned about their finances today than they are about their financial tomorrow. They believe the already-rich are getting most of the benefits, and it’s putting other Americans’ futures at risk. If advocates, policymakers, elected officials, and others want to connect with the American people at their economic pain points, they need to be forward-looking in their language, addressing the real concerns of working families – such as having retirement security or being able to afford health care and unexpected medical costs – and drawing a link to the feeling that those at the top are getting all the gains while everyone else falls behind. CONT.
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