The Select Committee on Political Polling and Digital Media calls for a tighter oversight of opinion polling in the wake of polling failures in the 2015 general election, the EU referendum in 2016 and the 2017 general election. The Committee’s report also considers the impact of digital media on politics, and what can be done to combat the spread of misinformation online. …
Chairman of the Committee, Lord Lipsey, said:
“The polling industry needs to get its house in order. Otherwise the case for banning polling in the run-up to elections – one we for now reject – will become stronger. We heard compelling evidence that polls influence the narrative around elections and thus go to the root of our democratic debate. This makes it vital they are conducted properly and held to the highest standards of accuracy. …” CONT.
Select Committee on Political Polling and Digital Media, House of Lords, UK