What The Cambridge Analytica Story Is Really About

In a special episode of FiveThirtyEight’s politics podcast, Jody Avirgan and Clare Malone are joined by Daniel Kreiss of the University of North Carolina-Chapel Hill. Kreiss studies how political campaigns use data, and he was the lead guest on our 2016 series on the history of political data. The three of them untangle the many stories on how Cambridge Analytica used social media data to target voters during the 2016 election, and they discuss what might come next for Facebook.

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