Listening to most of the analysis of Cambridge Analytica’s use of Facebook data, one would think that our deepest, darkest secrets were pilfered from Facebook’s servers and hand-delivered to Trump Tower and the Kremlin, which skillfully used them to exploit our fears and manipulate our emotions. One could be forgiven for thinking this when Cambridge waged a brilliant marketing campaign to convince you that their mastery of the dark arts — honed through waging information war in the third world — was the secret ingredient behind Donald Trump’s shocking victory. …
As with many stories associated with the trigger words “Trump,” “Russia,” and “fake news”, the story is so bound up in the political passions of the moment that it’s difficult to discern what’s real and what isn’t. So what exactly was Cambridge Analytica trying to do? CONT.
Patrick Ruffini, Medium