Bipartisan Research: How Each Party Can Court Hispanics

1. Two-thirds of Hispanics say they are open to voting for either party.

A key finding discovered in this research is that two-thirds (65%) of Hispanic respondents agree with this statement: “While I typically vote for candidates of one political party, if the other party’s candidates made an effort to reach out to me, I would be open to consider voting differently.” Republican candidates tend to perform better among Hispanics in midterm elections than in presidential elections. Still, historically, Hispanics have strongly supported Democratic candidates in midterm elections, most recently by a 63%-37% margin in 2014. The analysis of key findings by partisan breaks reveals encouraging information for both parties. CONT.

Chris Wilson (WPA Intelligence) & Brent McGoldrick (Deep Root Analytics)