Social Media Can Complement Surveys on Public Health Issues

During the 2016 Zika virus outbreak, the Annenberg Public Policy Center surveyed tens of thousands of people over more than seven months to learn about the American public’s behavior, attitudes, and knowledge about the virus as it spread to the United States.

Yet over the same period, an even larger group of people were talking with each other about the virus in another venue entirely – on social media.

Now, a new analysis conducted jointly by researchers at the Annenberg Public Policy Center and the University of Illinois finds a correlation between the Zika topics discussed on Twitter and the survey results. CONT.

Annenberg Public Policy Center