#SOTU 2018: Outside the DC Twitter Bubble, Bipartisanship Eludes, Immigration Dominates

Using GSG’s social media listening platform Viewfinder, we looked at the Twitter conversation around President Trump’s first State of the Union address. …

Our top takeaways:

  • President Trump’s speech was touted as a call for bipartisanship. But if he called, no one listened.
  • President Trump’s focus on immigration drowned out other intended focuses, like the economy, trade and infrastructure.
  • People also focused on what was largely absent from the speech – including Russia and sexual harassment.
  • Women were twice as engaged as men in discussing the speech. CONT.

Global Strategy Group