… Some people might argue that sentiment and emotions are “soft data,” and only hard data such as GDP and unemployment really matter to a country’s future.
The results from Gallup’s 2017 Global Emotions Report serve as a caution against this thinking because of two words: behavioral economics. This field of study suggests that about 30% of individual behavior is rational and the other 70% is emotional. CONT.
Jon Clifton, Gallup