If you were surprised by the general election result, particularly the relative gains made by Labour and the worse-than-predicted Conservative performance, you probably weren’t keeping a close eye on Facebook.
There was a sharp distinction between Tory and Labour styles when it came to social media. The Conservative focus seemed to be sharp, paid-for attack ads. Labour’s presence was much more organic, and perhaps more effective with it. …
Over the course of the campaign, BBC Trending gained an insight into the minds of some of the most passionate voters by delving into filter bubbles – tight online communities created by algorithms and the way we all use social media. CONT.
Mike Wendling, BBC