President Trump’s approval rating with voters may be the lowest on record for an incoming chief executive. But in one way at least, his popularity is improving a bit. The value of Trump as a commercial brand, although still very low, has ticked up since August, according to the Reputation Institute, which measures the worth of various business brands.
As a brand name, Trump’s “reputation pulse score” went from 31.7 in August to 39.1 in mid-January, says Stephen Hahn-Griffiths, vice president and managing director for the United States and Canada. Trump, the brand, is seen as aggressive, selfish and ambitious but also friendly, stylish and elegant, Hahn-Griffiths says. CONT.
Jim Zarroli, NPR