The advertising decisions that helped doom Hillary Clinton

… Strategic decisions can make all the difference in a close race. Clinton lost the White House (despite winning the popular vote) to Republican Donald Trump on the strength of about 100,000 votes in Michigan, Wisconsin and Pennsylvania. That is the definition of a close race.

But a review of Democrats’ advertising decisions at the end of the race suggests Clinton and her allies weren’t playing to win a close one. They were playing for a blowout. And it cost them.

Clinton and the groups backing her aired three times as many ads as Trump and his supporters over the course of the general election, according to data from the Wesleyan Media Project. Despite that advantage, the Democrats left several key states essentially unprotected on the airwaves as the race came to a close. CONT.

Jim Tankersley, Washington Post

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