If They Google You, Do You Win?

Are voters misleading pollsters? Are there hidden Donald Trump supporters who could throw the election his way?

Over the past few years, we have both become interested in how data from the internet, particularly Google searches, might be used to predict events. People also tell Google things — a lot of things — that they may not admit to others. So can we use Google searches to predict whom voters will support in this election? CONT.

Stuart A. Gabriel (UCLA) & Seth Stephens-Davidowitz, New York Times

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