… It is unsurprising that poll results can go very wrong in an era when most phone calls are diverted to voice mail, landline usage is on the decline, spam clogs email accounts, and divisive elections split the population into bitterly opposing camps. Human tendencies make polling all the more challenging. …
Our USC Dornsife/Los Angeles Times Daybreak Poll attempts to minimize some of these polling pitfalls. Each week, we ask participants in an internet panel, the Understanding America Study (UAS), for their voting preferences. CONT.
Arie Kapteyn & Dan Schnur (USC), The Hill