There is a lot being written spoken about Trump by intelligent and articulate commentators whose insights I respect. But as a longtime researcher in cognitive science and linguistics, I bring a perspective from these sciences to an understanding of the Trump phenomenon. …
I will begin with an updated version of an earlier piece on who is supporting Trump and why — and why policy details are irrelevant to them. I then move to a section on how Trump uses your brain against you. I finish up discussing how Democratic campaigns could do better, and why they need to do better if we are to avert a Trump presidency. CONT.
George Lakoff, UC Berkeley