How remain failed: The inside story of a doomed campaign

… The starting premise of the remain campaign was that elections in Britain are settled in a centre-ground defined by aversion to economic risk and swung by a core of liberal middle-class voters who are allergic to radical lurches towards political uncertainty. They could be identified, profiled and targeted by the technical wizardry of professional pollsters. Their anxieties, hopes and priorities could be plotted on charts that would then be translated into simple messages. EU membership might thus be established in the minds of this audience as a proxy for security and continuity – the natural preference of the sensible majority, as reinforced by every institution that carried cultural authority; the experts would be heeded. …

No one on the remain side fully anticipated an emotional groundswell of contempt for the very idea of political authority as dispensed from a liberal citadel in Westminster. The remain politicians found themselves besieged by an angry insurrection, channelling grievances that were well known. They stood for a cause that became emblematic of a system that was alien, arrogant and remote – and they had no answer. CONT.

Rafael Behr, The Guardian

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