When Vote Leave campaigner Michael Gove said that ‘people in this country have had enough of experts’ he was expressing the argument of populists everywhere. Today, as Britain and the world tries to interpret this unexpected victory, it is clear that nativist instincts and pent-up anti-elitist resentment can secure victory even in the face of a nearly unified political, business, labour and academic elite. This is a massive vote of no confidence in the establishment.
We wanted to share five key insights into what happened in the UK that may be applicable to campaigns around the world. CONT.
Greenberg Quinlan Rosner Research