UK: Statement on polling methodology and turnout tests in the EU referendum

With polling day in the EU referendum fast approaching, and with our polls showing more voters making up their minds, the time has come for us to introduce some changes in the analysis and reporting of our polls. In order to be as transparent as possible, we are announcing these changes before fieldwork begins for our next poll, which will be published next week. We have also tested the impact of different questions relating to potential turnout, and are publishing the results here for wider interest. CONT.

Ipsos MORI

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.