The most important word in Donald Trump’s lexicon may be: “again.”
The word anchors many of his signature declarations, as when he insists: “If I’m elected president, we will win again.” In a jab at the secularization of American life, he’s promised: “If I’m elected … we’re all going to be saying ‘Merry Christmas’ again.” And of course, the word is the exclamation point on his trademark pledge to “make America great again.”
In the Trump vocabulary, the word “back” ranks closely behind “again.” Trump is forever promising to “bring back” things that have been lost. …
These phrases capture the mission of restoration underpinning Trump’s campaign. CONT.
Ronald Brownstein, The Atlantic