… There is a long history of corporations’ wielding influence on public policy through lobbying, but C.E.O. activism is newer and less understood. Because there has been little, if any, research on it, we recently conducted an experiment about its impact. Our findings, reported in a working paper released last month, suggest that C.E.O. activism can sway public opinion — and also increase interest in buying the company’s products. CONT.
Aaron K. Chatterji (Duke) & Michael W. Toffel (Harvard), New York Times