To help in calling winners and explaining why candidates won, The Associated Press has been testing new ways to survey voters around Election Day. After all, in the last presidential election, more than a third of voters did not go to a polling place on Election Day but instead voted ahead of time or by mail.
With a $250,000 grant from the Knight Foundation, AP hired GfK Custom Research to conduct an experiment with online surveys during last fall’s general elections in Kentucky and Mississippi. CONT.
Paul Colford, AP