Message and meaning

Leadership consists, in important measure, of creating identities, defining situations, interpreting realities and explaining what’s happening to people in terms that followers understand and can relate to.

Charismatic leadership emerges when the stakes are high, when a sense of crisis pervades the public, when uncontrollable and dislocating change hangs in the air.

Some Americans, on both the right and the left, are living in such a time and have found leaders responsive to their psychic needs: Donald Trump and Bernie Sanders. CONT.

Mark Mellman (Mellman Group), The Hill

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