To Know Who’s Leading in the Voting, Just Ask Google

I’m always looking for new methods for predicting elections.

And in this election cycle, Google might be on to something.

It now releases sufficiently fine-grained data that it is possible to track in real time the number of searches for each candidate, zeroing in only on those searches that come from a primary state while the polls are open.

A simple count of the total number of searches has nailed the early Republican results with uncanny accuracy. CONT.

Justin Wolfers (U. of Michigan), New York Times

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