Pollsters aren’t very sophisticated when deciding who is and isn’t going to vote on Election Day. You’d think they would have research-backed strategies for assessing who is likely to vote. They don’t. Pollsters usually just ask respondents if they plan to vote and take respondents at their word. …
But all is not lost. We uncovered two easy solutions to this forecasting error. CONT.
Todd Rogers & Adan Acevedo (Harvard Kennedy School), The Monkey Cage