Polling Memo to U.S.: Counting Conservatives Isn’t Easy

As Iowa voters prepare to kick off voting in the U.S. presidential nominating contests Feb. 1, an inquiry into the failure of Britain’s pollsters to predict last year’s election result is raising questions about the accuracy of surveys in the race to succeed Barack Obama.

An investigation by the British Polling Council, undertaken in the wake of Prime Minister David Cameron’s decisive victory after polling in the U.K. suggested he faced a serious risk of ouster, found that pollsters had difficulty reaching the kind of conservative voters who backed Cameron. CONT.

Robert Hutton & Margaret Talev, Bloomberg Politics

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