… Ann Selzer, director of the Des Moines Register/Bloomberg Politics Iowa Poll, has been in the field for nearly three decades, beginning as an in-house pollster at the Register in the 1980s before launching her own public-opinion firm in the early ’90s. …
Selzer spoke by phone with CJR from her Des Moines office last week about the challenges pollsters face, whether her profession is still relevant in the cell-phone era, and what journalists need to know when trying to distinguish good polls from bad. CONT.
Deron Lee, Columbia Journalism Review