… On our campaign, and the other smart Republican campaigns in 2016, the polling and data operations were, and will be very tightly integrated. As predictive modelers, it’s our job to study the electorate and provide probabilities of turnout likelihood, along with establishing the base of who we believe will turn out to vote. Polling, both public and private, should, and will, converge in 2016 to more accurately use that baseline set of voters to survey the electorate. CONT.
Mark Stephenson (Red Oak Strategic), Medium