… All over the world, political campaigns are seeking voter data and insights that will propel them to victory. Now, in an increasing number of places, that includes the contentious field known as neuromarketing — or in this case, neuropolitics.
Technologies like facial coding, biofeedback and brain imaging have long been used by companies in the hope of pushing the boundaries of marketing and product development. But their use by political parties and governments is a growing phenomenon, evoking futuristic scenes from the movie “Minority Report,” in which eerily well-informed billboards scan commuters’ eyes and call out to them by name. CONT.
Kevin Randall, New York Times