Cruz campaign paid $750,000 to ‘psychographic profiling’ company

Ted Cruz’s presidential campaign made payments totaling $750,372 to Cambridge Analytica, a data analytics company that specializes in voter personality profiling, according to information released last week by the Federal Election Commission. …

Cambridge Analytica aims to increase the accuracy of micro-targeting by adding “psychographic analysis” to widely available demographic data. CONT.

Frances Stead Sellers, Washington Post

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