The Los Angeles Times is releasing its first ever online poll, a snapshot of residents in our community and their thoughts about their neighborhoods, and the advantages and disadvantages of living here. …
Phone polls have long been considered the standard, but the polling industry is in flux. Some of the top organizations doing the surveys say costly and time-consuming phone polls are no longer the best method.
“In the last twenty years, telephone response rates have fallen from 36% (1997) to 9% (2012),” Drew Lieberman, Ben Winston and Nicholas Beaudoin of Greenberg Quinlan Rosner Research wrote in a memo prepared for The Times this summer weighing the merits of online versus telephone polling. CONT.
Christina Bellantoni, Los Angeles Times