… Once a seemingly infallible cornerstone of the political system, public opinion polls have racked up a few big-time fails in recent years, embarrassments that compelled a leading firm to conduct an internal audit to find out what went wrong. Analysts are also openly questioning whether the industry, whose leaders were household names in the 60s and 70s, has kept up with a rapidly transforming, highly-mobile electorate – one that’s relying on everyday technology to opt out of the public discourse. CONT.
Joseph P. Williams, U.S. News & World Report