After two consecutive years of improvement in Americans’ ratings of the banking industry, climbing from a low of 25% in 2012 to 40% in 2014, perceptions have leveled off. Now, 37% view the industry positively. The banking industry’s image remains better than it was during the economic downturn but is still not back to the more positive levels seen from 2001 to 2007. CONT.
Jeffrey M. Jones, Gallup