Every few months, the Washington Post (in partnership with ABC News) offers the world a brand new bit of insight. This week, it was that Donald Trump leads the Republican field seeking the party’s presidential nomination, a result that likely prompted more than a few people to wonder, How did that happen? We are here to answer that question in the most literal way possible.
You’re probably aware that polling involves talking to a random group of people out in the world, but beyond that, it’s likely a bit of a black box. We decided to ask Scott Clement, one half of the Post’s polling team, to explain in aggressively minute detail how a poll moves from concept to final numbers. CONT.
Philip Bump, Washington Post