The changing face of centrist campaigning

Imagine three presidents. The first sold a moderate message to win a three-way race with 49% of the vote. The second sold a conservative one and won with just under 51% of the vote. And the third ran a liberal campaign and won with just over 51% of the vote.

Of the three presidents, who had the “broad” campaign of wide appeal? And who had the narrow one of partisan mobilization?

If you know your politics, you know these campaigns. CONT.

Jamelle Bouie, Los Angeles Times

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