Last December, Science published a provocative paper about political persuasion. Persuasion is famously difficult: study after study—not to mention much of world history—has shown that, when it comes to controversial subjects, people rarely change their minds, especially if those subjects are important to them. …
The Science study, “When contact changes minds: An experiment on transmission of support for gay equality,” seemed to offer a method that could work. CONT.
Maria Konnikova, New Yorker