A series of recent high-profile misses by election polls in several countries has sent the worldwide polling industry into one of its moments of doubt and self-examination. …
Although each of these misses can be explained, and polling in multiparty parliamentary elections is more fraught with challenges than America’s mostly two-party races, the common theme tells of a new era for polling. At a time when polls have become more prolific and influential in the coverage of elections, the waves of new technology, voter behavior and campaign techniques are creating significant challenges to their accuracy. CONT.
Floyd Ciruli (Ciruli Associates), Denver Post