UK election 2015 polling: a brief post mortem

Our final call for the 2015 general election showed Labour and the Conservatives neck-and-neck, but the actual results gave the Conservatives a lead of around seven points. For any polling company, there inevitably comes a time when you get something wrong. Every couple of decades a time comes along when all the companies get something wrong. Yesterday appears to have been one such day. CONT.

Anthony Wells, YouGov

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