… What kinds of appeals does the U.S. public find persuasive on climate change? …
In an article (open access) recently published in Research and Politics, we evaluated climate change frames with a survey experiment. We assigned a diverse sample of 330 participants recruited by a survey market research firm to one of four conditions: an economic self-interest appeal, a moral appeal, a mixed appeal combining self-interest and morality, and a control condition with no persuasive appeal…. CONT.
Bethany Albertson & Joshua Busby (UT Austin), Monkey Cage