Persuading Americans to act on climate change

… What kinds of appeals does the U.S. public find persuasive on climate change? …

In an article (open access) recently published in Research and Politics, we evaluated climate change frames with a survey experiment. We assigned a diverse sample of 330 participants recruited by a survey market research firm to one of four conditions: an economic self-interest appeal, a moral appeal, a mixed appeal combining self-interest and morality, and a control condition with no persuasive appeal…. CONT.

Bethany Albertson & Joshua Busby (UT Austin), Monkey Cage

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