As Rand Paul officially begins his pursuit of the presidency Tuesday, his campaign’s opening video hinted at the mix of constituencies and themes he’ll try to balance: there’s the Tea Party strain of anti-spending (and anti-Washington) activism that first catapulted him to national prominence. There’s his outreach to groups beyond the Republican base which, the video notes, made him so interesting to many pundits, and which might serve him well in the general election, if he can get the nomination. And we’ve already seen the start of a robust digital and social media strategy aimed, in part, at helping pull in new and younger voters. CONT.
Anthony Salvanto & Jennifer De Pinto, CBS News