A conservative British tycoon and aristocrat is not the typical profile of a man of the people. But Lord Michael Ashcroft has done more than anyone else to find out who the people want to represent them in Parliament. In the lead-up to next month’s big national election in the U.K., Ashcroft has surveyed people in more than 100 electoral districts about who they’ll vote for and why. That may not sound radical, but in British polling, it is. CONT.
Carl Bialik, FiveThirtyEight