Flawed campaign

Flawed strategy and faulty polling combined to produce a surprise outcome for many in Israel’s elections last week. While 10 parties carved out seats in the parliament, there were only two contenders for prime minister: incumbent Benjamin Netanyahu of Likud and Isaac Herzog of Labor. …

Polls revealed that some 65 percent did not want Netanyahu to serve as prime minister again, but at the same time, voters preferred him to Herzog by a 20-point margin. Netanyahu rightly sought to frame the election as a choice between him and Herzog, not a referendum on his own performance. CONT.

Mark Mellman (Mellman Group), The Hill

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.