… Nearly a decade ago, my column here argued that recall of political advertising is not a measure of effectiveness. Despite my now ancient warning, some consultants and pundits still wrongly equate memorable ads with effective ones.
Indeed, when people hear me make this point they often look at me like I am either insane or particularly stupid.
Self-defense took me to amnesia; I reported a French physician’s dirty trick. CONT.
Mark Mellman (Mellman Group), The Hill