In the annals of presidential campaign history, Robert Woolley is not especially well-known. … But as the 2016 presidential cycle begins — and trust us, it is underway — every campaign will in part echo what Woolley did for Woodrow Wilson a century ago. …
Woolley, who had worked as a journalist in New York and Chicago, and owned a crusading newspaper in Louisiana, did more than initiate communications practices that have become more and more sophisticated. His bigger impact was in bringing a new class of professional communicators and practitioners into the world of presidential campaigning. Long before television advertising transformed the delivery of political messages, the gnomic Woolley combined his media savvy with his organizational skills to create the most disciplined, far-reaching campaign communications strategy to date. CONT.
Dan Balz & John Maxwell Hamilton, Washington Post