Why Thom Tillis won North Carolina

One of the early myths of the 2014 elections is that Sen. Kay Hagan (D-N.C.) ran a great campaign, a talking point repeated by the talking heads in Washington without much supporting evidence.

In fact, a hard look at what actually transpired shows a completely different picture. Hagan had the wrong message, never corrected the high negatives that cast a shadow over her prospects and never built a lead outside the margin of error. Our internal polling showed that Hagan’s biggest lead was 3 points, immediately following a bruising Republican primary in May. CONT.

Brad Todd (On Message Inc.) & Glen Bolger (Public Opinion Strategies), The Hill

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