Why The Elephants Are Dancing: Understanding the November 2014 Election

Public Opinion Strategies’ Election Night Poll shows the 2014 election was defined by major dissatisfaction about the direction of the country, the economy, and President Obama:

  1. On Election Day, roughly two-thirds (65%) of voters said the country is headed off on the wrong track.
  2. The weekend before the election 64% of voters said they were dissatisfied with the state of the U.S. economy.
  3. In the national exit polls, President Obama’s job approval was 44% on Election Day, exactly matching his job approval on Election Day in 2010.
  4. By a roughly two-to-one margin, people say they voted as a signal to oppose rather than to support President Obama (17% support/32% oppose). CONT.

Bill McInturff, Public Opinion Strategies

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