The New York Times and CBS News made big news in the polling world this weekend when they announced that they will begin using online survey panels from YouGov as part of their election coverage. …
While panels have long been used by market researchers, they’re relatively new in the opinion-research field, and views on them are sharply divided. We asked Scott Keeter, the Pew Research Center’s director of survey research, to explain the issues at stake and give us his preliminary thoughts. CONT.
Drew DeSilver, Pew