Brokers use ‘billions’ of data points to profile Americans

Data brokers that quietly gather billions of pieces of data on Americans should be required to operate more openly, so that those categorized as “financially challenged” or possibly suffering from serious medical conditions have the ability to check and challenge those characterizations, a federal report said Tuesday.

The data broker industry, which is lightly regulated, develops profiles of hundreds of millions of people using online and offline sources, such as magazine subscriptions, visits to Web sites, posting on social networking services and purchase histories, the Federal Trade Commission reported. CONT.

Craig Timberg, Washington Post

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