One of the thorniest issues in polling today is how to capture an accurate picture of the opinions of Latinos.
Traditional telephone surveys have obvious limitations. Nearly 3 in 10 Hispanics in the United States do not speak English well, creating the need for Spanish-speaking interviewers and translators, and not all polling firms employ them. Also, 47 percent of Hispanics were not reachable by landline in 2012, compared with 30 percent of white adults who lived in cellphone-only households, according to the Pew Research Center’s 2012 National Survey of Latinos. CONT.
Allison Kopicki, New York Times