The changing nature of who produces and owns data: How will it impact survey research?

Survey researchers have become interested in big data because it offers potential solutions to problems we’re experiencing with traditional methods. Much of the focus so far has been on social media (e.g., Tweets), but sensors (wearable tech) and the internet Cloud Photoof things (IoT) are producing an increasingly rich, complex, and massive source of data. These new data sources could lead to an important change in how individuals see the data collected about them, and thus have ramifications for those interested in gathering and analyzing those data. CONT.

Brian Head, RTI International

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.