At the public opinion polling community’s annual conference in Anaheim last week, Republican pollster Bill McInturff predicted we may soon see a shift in the messaging of his party’s television advertising about the Affordable Care Act. With the bulk of the GOP’s most acrimonious primaries about to end, its candidates can stop trying to outdo each other on just how completely they’d like to pulverize the entire ACA. …
Pointing to Public Opinion Strategies national omnibus polling data showing equal percentages of Americans ready to support candidates who want to “keep and fix” the ACA and “repeal and replace” it, McInturff suggested we will see a rhetorical shift in how Republicans advertise about the law. For example, ads might include more precise examples of what aspects of the law they would repeal, or more people providing testimonials to how they’ve been hurt by reform.
In fact, a shift already is underway. CONT.
Elizabeth Wilner, Cook Political Report