Walmart Moms

We’ve been studying Walmart Moms since 2009 and have found them to be a proven swing voting bloc. They voted for Obama in 2008 and 2012, and voted decidedly Republican in 2010. But, even more interesting than moms’ swing political views are their own personal stories. How have Walmart Moms adjusted to the personal or economic challenges they’ve faced? What in their lives do they regret? Or hope for? What do they expect for their children? Or for America? CONT.

Public Opinion Strategies & Purple Strategies

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